You use Facebook to connect with old friends and family members. It’s a place to showcase your life; to share statuses, pictures, and events.You can even kill time and play games there, cementing bonds with your other buddies.On the business side of things, Facebook can actually be a valuable money-making tool. If you use this social media platform the right way, you can bring in some significant bank.While some of our tips for earning on Facebook require some marketing knowledge and expertise, others are much easier to understand and implement than you might have thought.Here are 13 handy tactics for making money on Facebook.
1. Sell Physical Items on Your Facebook Page Store
Your Facebook business page, just so you know, is different than your personal page. That means it comes with tons of great perks, like industry news, advertising options, and analytics.You may have missed it, but you can also sell stuff on your Facebook business page. How handy is that? While we don’t advise foregoing an ecommerce store on your website, you can sell on both.That said, there are rules about what you can and can’t sell on Facebook. If your company sells services instead of tangible products, you’re out of luck. Facebook only allows for the sale of royalty-free, sub-licensable tangible products.According to Facebook, the availability to set up these shops varies by location. If your company is based in the United States, you should be able to add a store to your business page.Okay, so this all sounds good, you’re thinking. There’s just one snag. If customers can find your company on your Facebook page and shop there too, why would they even bother visiting your website?Facebook thought ahead with that. You have the option to redirect customers to your website during checkout. You can also choose to let customers check out through Facebook if that’s preferable.
2. Make Sponsored Posts
We’ve discussed the concept of sponsored posts in the past, but it bears repeating: sponsored posts can net you some serious cash.With these posts, another company is paying you to write good things about their products and services. These posts may be subtler or more blatant. You slot these into your editorial calendar and post them on your blog like you would any other time.The difference is how much money you can make with sponsored posts. One of our Income School founders was able to rake in $1,500 for each sponsored blog post he wrote!So what does this have to do with Facebook?You can use the social media tool to promote your posts.If you’ve ever scrolled through Facebook and noticed a post from a brand you don’t follow, you’ve seen a promoted post in action.You will have to pay to get your posts promoted. To do so, log on to your Facebook business page. Go to the post you want to sponsor. You should see a “boost post” button.From there, you can select the audience you want to reach (by city, age, gender, and tags), and how much money you want to spend.If it’s not in the budget for you to spend money promoting posts right now, you can always count on good old-fashioned shares to circulate your sponsored content.
3. Use Affiliate Links
Affiliate marketing is like sponsored posting. Another company will give you money to sell its products through your site. You must convince your audience to buy these products through reviews and blog posts.To make the most money, you can share affiliate links on Facebook. This broadens your audience even more.Hopefully, by combining your Facebook traffic and the traffic from your website, you can turn affiliate marketing into a reliable income stream.So how do you even find companies that are looking to start affiliations? We recommend going to CJ.com, which is Conversant’s website (the company was once known as Commission Junction).There, you can dig deeper into the ins and outs of affiliate marketing and research companies that may be willing to become affiliates with you.
4. Write an eBook and Market it on Facebook
Your knowledge and experience in your field makes you an expert. You’ve decided to share what you know and write an eBook. You’ve put a lot of time and care into this book, as you want it to be an informative resource others in your field can use.Now comes the trickiest part: promoting it.You’ve probably devoted a portion of your website to marketing your eBook. Your blog posts include pop-ups and other offers to get customers to buy the book. You subtly link to the book when you can.Don’t forget to use social media to your advantage, too.Go on your Facebook business page and sell, sell, sell. Share every blog post you write about the eBook. Post links for customers to buy. Include reviews and testimonials about how useful your book is.Through steady promotion, your eBook sales should be exceptional. You can then write another eBook and wash, rinse, and repeat.
5. Link to Money-Making Articles on Your Blog
Who doesn’t want more website traffic?The lengths you go to get that traffic can be expensive.Why not save your money and use your free Facebook business page as a promotional tool?The more traffic you get, the more potential sales. These visitors will travel your sales funnel and, if you’re lucky, bite at your core offer. They’ll sign up to your newsletter, too. That completes their conversion from visitors to customers.The next time you write a huge, money-making blog post, share it on Facebook. Encourage your followers to like and share it. If they do that, then each follower’s social network sees the post. Each of those networks could comprise hundreds of people.By that logic, you now have a potential audience of thousands, if not hundreds of thousands. That’s all from using a free social media platform.
6. Offer Consulting Services
We already mentioned how you can share your knowledge in an eBook. If you’ve already written an eBook or decided that option’s not for you, why not consult instead?As a consultant, you’re charging people to answer their questions, offer them guidance, share tips, and maybe even come up with a marketing plan. Through your consulting, they can get the information they need to market themselves successfully.You don’t have to give up your day job (as a marketer), so to speak, to be a consultant. You can offer your services right on your website in addition to your other products and services.Again, just like your eBook, promotion is key. As good as you may be, if no one knows you’re offering consulting services, no one can buy these from you.In addition to promoting your consulting on your blog, let your Facebook followers know. Promote this new service on your business page. Link people to your landing page.Since consulting isn’t a tangible product, you won’t be able to sell your services on Facebook, but you can redirect traffic from Facebook. That’s just as good.